We often hear about large companies using social media like Twitter to promote their products. When you view the twitter page of a company like Dell its easy to wish your business could also have almost 1 million followers.
What is interesting though is that the New York Times is reporting that small businesses now outnumber large companies on Twitter. In fact a number of small businesses say Twitter is their sole means of marketing.
The article tells the story of Curtis Kimball who sets up a creme brulee cart in San Francisco. Kimball uses Twitter to post the current location of his creme brulee cart and the current flavors.
Mr Kimball has amassed more than 5,500 followers. Kimball quit his full time job as a carpenter to keep up with the demand for his creme brulee cart.
Read the NYTimes article, "Mom-and-Pop Operators Turn to Social Media."
