Craigslist Uses Technology as a Force Multiplier

Craigslist is one of the best examples of a company that uses technology well.  I believe that a good use of technology is one that allows you to accomplish more than you could without that technology.  To use a military term, technology should be a `force multiplier.`  Unfortunately many companies use technology in a way that makes things more complicated.  Simplicity should always be sought.  Craigslist is a very simple website, that’s probably why it is so popular.  Websites shouldn’t be too complicated or showy, because then they become difficult to use.  A recent report showed that 97 out of the 100 most frequently visited online classified sites were Craigslist sites for various regions.  In fact Craigslist has one of the most trafficked sites in the US.  Now how many people does it take to achieve such success?  Answer: 28 people working from an old victorian home.  Now that is what I call a brilliant use of technology as a force multiplier.