Business Applications: CRM and ERP and Email Marketing


The array of businesses specific applications is daunting, yet used correctly, can provide a competitive advantage. KTG provides recommendations for what software purchases will benefit your business most. Not all business applications are equally good for your company, it is important that the applications match your business processes and functions.  Additionally, a software solution won't be successful without a complete implementation plan which includes training and integration.  Not only will KTG provides you the software you need but we offer a holistic solutions to ensure your project goals are met.   Some common examples of business specific applications are:


Customer Relationship Management (CRM)

Do you know who your customers are?  More than just an electronic rolodex CRM software helps you understand what your customer's needs and behaviors are.  Imagine as a local bank you were able to track your customers life stages and target advertising to match their needs.  For your younger customers you offered information on student loans and buying your first house, recently married couple would receive information about budgeting and college savings plans, while retired couples received help with managing their nest eggs.  CRM help help many businesses understand their customers better.

Want to learn more about CRM?  Download KTG's guide to CRM. 


Enterprise Resource Planning (ERP)

ERP software generally provides all encompassing information tracking for your business resources.  From supply chains to employees to customers, ERP software helps you to track and manage your businesses resources.

The breadth of business specific applications is to great to list here.  Many of the software offering depend on the type of business you are in.  From inventory management, to project management, KTG will help find software that benefits your specific business.


Email Marketing

For the price, email marketing is one of the most effective ways to reach your market and remind them that you exist.  KTG uses open source email marketing systems that integrate with your website.  This allows you to easily setup a newsletter registration page on your site.  Our email marketing systems provide all the standard functionality of tracking who viewed the email, who clicked on any embedded links, and who unsubscribed.